Day-to-day operations

Family communication that triggers off platform events.

Advanced CRM bundle with SMS, email, and automation flows wired into platform events (enrollment, payment, attendance).

Academy and up · add-on at Foundation
Key capabilities

What this app does.

Event-triggered automations

Inquiry submitted → drip sequence. Tuition past-due → reminder cascade. Enrollment confirmed → welcome series.

SMS + email + voice

All three channels orchestrated in one workflow. Per-family channel preferences honored.

Pipelines + stages

Admissions, fundraising, re-enrollment pipelines. Stages map to operational milestones.

Templates + personalization

Templates with merge fields drawn from the family record. No double-keying.

Calendars + booking

Tour booking, parent-teacher conferences, head-of-school office hours — calendar-integrated.

Analytics + attribution

Source / campaign attribution across inquiries → enrollments. Real ROI on admissions spend.

Live customer

Falcon Academy on this app.

Falcon Academy: CRM automation handles admissions follow-ups, enrollment confirmations, and tuition reminders.

Read the full Falcon case study →
Common questions

What schools ask about this app first.

Event-triggered automations?

Inquiry submitted → drip sequence. Tuition past-due → reminder cascade. Enrollment confirmed → welcome series. Configurable per school.

Channels supported?

SMS, email, and voice — orchestrated in one workflow. Per-family channel preferences honored.

Templates and personalization?

Templates with merge fields drawn from the family record. No double-keying.

Attribution reporting?

Source / campaign attribution across inquiries → enrollments. Real ROI on admissions spend.

See CRM + SMS / Email Automation in action

30-minute walkthrough — focused on this app if you’d like, or the whole OS.

Get a demo